Athar Festival 2024 to spotlight and nurture ‘Youth’
The submit Athar Festival 2024 to spotlight and nurture ‘Youth’ appeared first on TD (Journey Each day Media) Travel Daily Media.
Energy-packed speaker lineup together with H.H. Prince Fahad bin Faisal Al Saud and Sir Martin Sorrell, in addition to key business consultants from Google, Manchester United, and Warner Music Group.
Throughout a press convention held right this moment, Athar – Saudi Pageant of Creativity, the Kingdom’s largest gathering of the artistic advertising business, unveiled a complete lineup of audio system and initiatives for its upcoming second version. The announcement made by Encourage Media Group and TRACCS, within the presence of companions MBC Media Options (MMS) and flynas, units the stage for the extremely anticipated occasion scheduled for 3-6 November 2024 in Riyadh.
The press convention make clear the main points of the two-day competition, which can function two distinct content material levels with the primary convention and periods commencing from 5-6 November. Specialised coaching academies in artistic advertising and communications tailor-made for younger expertise shall be carried out from 3-6 November. The collection of occasions, set to usher in a brand new age of Saudi creativity, will then culminate in a grand finale with the celebrated Athar Awards ceremony on the night of 6 November.
Ian Fairservice, Chairman of Athar Pageant and Managing Associate of Encourage Media Group, emphasised the competition’s evolution, stating: ” Past a strong lineup of audio system and panellists that can lead the competition’s key periods, the Younger Expertise Academies and Maheerah Programme exemplify the competition’s give attention to studying and improvement. These initiatives, each having debuted through the inaugural version held final November, embody Athar Pageant’s dedication as an enabler of Saudi Imaginative and prescient 2030 by nurturing future leaders, empowering wo–males, and driving the artistic advertising sector ahead.”
Mohamed Al Ayed, vice chairman of Athar Pageant and CEO of TRACCS, highlighted the competition’s dedication to empowering the Kingdom’s future leaders, saying: “Athar Pageant 2024 serves as a singular nationwide platform that enhances abilities and fosters expertise amongst Saudi Arabia’s best asset and wealth – its youth, getting ready them to compete and lead globally and overcome imminent future challenges. By our programme and initiatives, it’s our purpose to stimulate an impressed future for our nation’s youth and its progress.”
Registrations are actually being accepted for the Younger Expertise Academies, which embrace the Pupil Artistic Academy in partnership with MCN, Pupil Entrepreneurs Academy, NextGen Artistic Academy, and NextGen Entrepreneurs Academy, all of that are utterly free to use to. Open to full-time college college students between the ages of 18-25 and younger professionals beneath the age of 30 within the fields of artistic communications, promoting, or advertising, the Academies function keynote periods from business consultants, workshops, and a 24-hour hackathon.
A powerful lineup of audio system was revealed, together with His Highness Prince Fahad bin Faisal Al Saud, Founding father of NA3AM, Sir Martin Sorrell, WPP plc Founder and Govt Chairman of S4 Capital, Matt McKie, Director of Advertising at Manchester United, Najeeb Jarrar, CMO – Center East and North Africa at Google, and Tim Miles, SVP International Sync at Warner Music Group.
A robust lineup of companions and sponsors for Athar Pageant 2024 was revealed, together with, Bloomberg Media, flynas, MBC Media Options (MMS), Dentsu, MCN, Publicis Groupe, UTURN amongst many others, showcasing the broad help and collaboration driving the competition’s newest version.
Ahmed Al Sahhaf, CEO of MBC Media Options, remarked on the importance of their continued partnership: “At MMS, we’re devoted to delivering modern and various promoting options that join you with essentially the most outstanding and largest media platforms within the MENA, together with MBC Group and the Saudi Sports activities Firm (SSC). We’re dedicated to fostering collaboration, integration, and ongoing communication with our companions. The inaugural version of Athar Pageant solidified its place as a world hub for the artistic business, and we’re proud to proceed our strategic partnership for the second consecutive 12 months. This partnership is instrumental in shaping the way forward for the artistic business in Saudi Arabia.”
Waleed Al Ahmed, Normal Supervisor of company communications and official spokesperson of flyans, stated: “At flynas, we’re proud to be a part of Athar Pageant 2024, which is taken into account to be Saudi’s Arabia largest gathering of the artistic advertising business, and a rare platform to allow the younger skills, which aligns with flynas dedication to undertake and help initiatives with sustainable influence on society.”
Registrations are additionally open for the Maheerah Programme, powered by Publicis Groupe. This mentorship initiative empowers girls in marcomms by one-on-one mentoring and training. Individuals, who’re girls with mid to senior-level experience, will profit from tailor-made teaching periods, individualised workshops, and unique networking alternatives, all guided by esteemed business leaders from around the globe.
Athar Pageant 2024 additionally affords unique alternatives for business leaders by the Future CMO Academy, offered by Omnicom Group, which gives future CMOs with skilled improvement by a one-day programme. Moreover, the Pageant will host CEO and CMO Roundtables, invite-only occasions powered by Raiyn Group and Bloomberg Media, respectively, bringing collectively the Kingdom’s prime model leaders to debate urgent points affecting their companies and the area.
The submit Athar Festival 2024 to spotlight and nurture ‘Youth’ appeared first on Travel Daily Media.