VisitBritain to host its first trade mission to Australia from 9 to 13 September since 2016
The very best of vacation spot Britain shall be on present in Australia as VisitBritain Chairman Nick de Bois CBE leads the company’s first commerce mission to the nation since 2016. VisitBritain’s five-day Australian commerce mission, going down from 9-to-13 September in Sydney, Melbourne and Brisbane, will see dozens of British journey commerce and business suppliers meet with prime consumers from Australia to do enterprise.
One-to-one enterprise conferences are set to happen in the course of the mission, giving prime Australian journey consumers the prospect to attach with British suppliers and locations, study concerning the newest merchandise and improvements on supply and discover new enterprise alternatives.
VisitBritain Chairman Nick de Bois CBE mentioned: “I’m delighted to be main VisitBritain’s first commerce mission to Australia in almost a decade, a well timed and invaluable alternative to harness the robust development we’re seeing from this extremely necessary inbound customer market, forecast to be value a file £1.7 billion to our financial system this yr.
“This mission marks a significant milestone for us to reconnect with the journey commerce throughout Australia. Constructing product information additionally broadens itineraries so guests discover extra of our nations and areas, with that spending going into native economies.
“The friendship and connections between our nations already run deep. The dimensions of our delegation reveals the keenness from British tourism suppliers to do enterprise with Australia and to listen to first-hand from consumers on the motivations and developments driving outbound journey.”
The British suppliers embody inns, customer sights, vacation spot administration corporations, retailers, tour and sightseeing operators spanning the length-and-breadth of the nations and areas.
Through the commerce mission delegates will even have the prospect to attach with prime journey advisors from Australia’s retail sector throughout networking occasions and devoted agent coaching classes, changing the demand for Britain into bookings.
VisitBritain will even be updating delegates on its upcoming multi-million pound ‘Starring GREAT Britain’ marketing campaign, rolling out throughout its main inbound markets from early 2025 together with in Australia. The marketing campaign is harnessing the highly effective draw of display screen tourism to encourage extra guests to decide on Britain, uncover extra and keep longer, driving customer spending into native locations. Newest analysis by VisitBritain confirmed 86% of Australians who’re eager to go to the UK are involved in visiting movie and TV areas throughout their journey.
VisitBritain’s newest estimates present Australians are forecast to spend a file £1.7 billion on their journeys throughout the UK this yr. The variety of Australian visits to the UK has additionally been reaching historic highs. There have been a file 1.2 million visits from Australia to the UK in 2023, up 10% on 2019.