Emirates extends multi-year partnership with UAE Team Emirates XRG
The publish Emirates extends multi-year partnership with UAE Team Emirates XRG appeared first on TD (Journey Day by day Media) Travel Daily Media.
Emirates Airline and UAE Crew Emirates XRG have introduced the extension of their partnership which is able to see the airline retaining its rights as one of many most important naming companions of the staff, along with the Emirates brand emblazoned on the staff’s jerseys and shorts till the tip of the 2028 season.
Adnan Kazim, Deputy President and Chief Business Officer, Emirates Airline stated: “Once we started our relationship with UAE Crew Emirates XRG, we knew the tremendously common sport can be a robust car to deliver Emirates nearer to biking followers around the globe. It has achieved that and extra. The staff has raised the profile of biking within the UAE and constructed a devoted nation-wide group of avid cyclists. The UAE has additionally risen within the ranks to grow to be a premier biking powerhouse on the UCI World Tour. We’re proud to be a serious contributor of that success and look ahead to working with the staff to take skilled biking to the subsequent degree.”
Mauro Gianetti, CEO & Crew Principal, UAE Crew Emirates-XRG stated: “We’re very excited and proud to increase this particular partnership with Emirates. For the reason that starting of the challenge in 2017 we’ve got grown 12 months on 12 months to grow to be the primary staff in world biking and this achievement has been made attainable via not solely the work and dedication of our riders, however the assist behind and Emirates has been a key a part of that progress. We’re experiencing a really particular interval for the staff and for biking within the UAE and we hope for a lot of extra years of success collectively and plenty of extra victories.”
The connection between Emirates and UAE Crew Emirates XRG started in 2017, when it turned the UAE’s first and solely skilled biking staff competing within the UCI World Tour. For the airline, it was its first foray in worldwide biking, and its assist over the course of the final eight years has helped deliver the UAE to the world stage of the game, cementing its place as one among high nations to compete across the globe.
Since then, UAE Crew Emirates XRG has grow to be one of many high groups on the skilled peloton. UAE Crew Emirates XRG has over 250 worldwide wins to its identify, together with three Tour de France titles, a Giro d’Italia victory, and a UCI World Championship gold medal. Over 20 UAE Crew Emirates XRG riders have graced the profitable podium, together with Tadej Pogacar within the trifecta of the Tour de France, Giro d’Italia, and the highway race world championship.
The staff additionally closed the 2024 season as its greatest ever with a staggering 81 wins, together with two grand excursions and a World Championship. UAE Crew Emirates XRG was additionally the primary ranked staff within the UCI World Tour in 2023 and 2024.
Together with naming rights and the Emirates brand on staff kits, the model can even proceed to look on staff autos, present hospitality experiences for purchasers, rider entry, unique promotional alternatives and cash can’t purchase experiences, along with visibility on the staff’s digital and social media channels.
Through the years, the airline and the staff have additionally partnered collectively on a number of group initiatives that promote well being and well-being, together with rides throughout completely different Dubai landmarks in the course of the Dubai Health Problem, Emirates Group worker engagement initiatives, amongst different actions.
The staff is gearing as much as compete within the UAE Tour, a seven day, four-stage, UCI World Tour occasion that’s taking males’s and girls’s skilled biking within the area to the subsequent degree.
The publish Emirates extends multi-year partnership with UAE Team Emirates XRG appeared first on Travel Daily Media.