Malaysia Airlines goes with Sabre PRISM to power corporate segment

Malaysia Airways introduced that it has chosen Sabre Company’s PRISM to energy and optimize its company section. 

By utilizing automated, real-time information insights and tendencies, PRISM presents the airline superior information analytics, enabling them to craft a extra customised journey answer for enterprise prospects. 

Malaysian Aviation Group (MAG) chief government Ahmad Luqman Mohd Azmi mentioned of the expertise: “Choosing the fitting enterprise intelligence answer is important for enhancing our company journey choices, driving enterprise development, and boosting income whereas elevating the journey expertise for our prospects. Because of this we’ve chosen Sabre PRISM, to assist us obtain these objectives by optimising and streamlining our gross sales processes.”

With PRISM, airways achieve a complete view of company journey whereas making certain compliance with GDPR and different international information privateness laws. It’s the solely answer that provides a built-in analytics device, on-demand reporting, and API connectivity.  

Moreover, Sabre presents PRISM prospects 24/7 self-service entry to analytics and reporting, in addition to in-house technical and improvement help. This help ensures correct and well timed information recordsdata and enabling customized improvement help for purchasers. 

PRISM additionally ensures aggressive company account administration and enhances the client expertise by way of higher presents primarily based on their distinctive company journey necessities.