Travel agents can capitalise on the growing trend of ferry travel
As journey continues to evolve, new analysis by Uncover Ferries presents worthwhile insights for journey brokers trying to cater to a shifting holidaymaker mindset—particularly these prioritising each financial savings and sustainability.
The findings reveal {that a} staggering 82% of British holidaymakers buy objects they may simply convey from residence, spending a median of £59.86 per journey. For some, this overspending reaches as excessive as £1,500 per journey. These purchases usually embody meals, bottled water, toiletries, and suncream—primary objects travellers might not realise they may keep away from shopping for with a little bit of preparation.
Curiously, ferry journey emerges as essentially the most cost-effective and environmentally pleasant mode of transport, providing important potential for UK journey brokers. Passengers travelling by ferry are the least more likely to make pointless purchases, with solely 33% admitting to spending on objects they may have packed. That is in stark distinction to these travelling by aircraft (53%), practice (43%), or coach (36%), which highlights ferry journey’s attraction for cost-conscious travellers. For brokers, selling ferry journey can instantly tackle the rising concern of overspending, particularly as ferry passengers profit from beneficiant baggage allowances and the flexibility to convey their very own objects—together with meals, toiletries, and even outsized seashore toys like pool inflatables—with out the restrictions seen in air journey.
Moreover, with sustainability on the rise, ferry journey offers a greener choice for eco-conscious clients. The research reveals that a good portion of holidaymakers (71%) go away behind or throw away objects like pool inflatables attributable to baggage limits. Not solely does this contribute to environmental waste, nevertheless it additionally leads to pointless spending. In distinction, ferry passengers can transport these cumbersome objects with ease, lowering waste and even recycling on return journeys.
Moreover, with the choice to hold liquids with out restrictions, ferry journey provides travellers the flexibility to convey their very own water, toiletries, and suncream, saving cash and minimizing waste. UK journey brokers can encourage purchasers to pack smarter, providing sensible recommendations on the best way to save on vacation prices whereas being conscious of their environmental footprint.
Lastly, Uncover Ferries highlights that ferry journey provides distinctive environmental advantages, corresponding to supporting whale and dolphin conservation efforts via ORCA Ocean Conservationists onboard. This provides an interesting component for environmentally acutely aware travellers, making it a sexy choice for brokers selling sustainable holidays.
For journey brokers, this analysis underscores an necessary alternative to faucet into a distinct segment market of budget-savvy and eco-conscious travellers, particularly by selling ferry routes as the best resolution to their vacation packing dilemmas. With the prospect to economize, keep away from pointless purchases, and contribute to sustainability, ferry journey ought to be a key suggestion for purchasers in search of smarter, greener vacation experiences.